Scott Karp
The Challenge Of Non-Local Newspaper Advertising
Newspaper brands like the NEW YORK Times, WASHINGTON Post, BOSTON Globe, etc. face a unique challenge in the online media age — how to value non-local readers.
I received this offer in the...
Is News Coverage On The Web Becoming Like Consumer Packaged Goods?
The more I think about the issue of redundant news coverage on the web, the more I’m both perplexed and fascinated. Read the following on Facebook’s announcement of Facebook Connect...
The Declining Value Of Redundant News Content On The Web
Microsoft withdrawing its offer to buy Yahoo is a sufficiently large story to demonstrate the problem of redundant news content on the web. Google News is currently tracking about 2,000 versions of...
The Future Of Online Advertising: Entertainment vs. Information
There are two principal ways advertisers are trying to create value for consumers on the web — and they must create value because, you know, consumers are in control. On the web, advertisers...
SPONSOR MESSAGE: Panel of Experts to Discuss Pros and Cons of Paid Subscription vs. Ad Sales as a Revenue Stream
Some publishers choose a paid subscription model, some choose an ad sales model, and some choose both as a revenue stream—a business decision with rippling implications for marketing and content...
Join The Web Content Conservation Movement
The other day Erick Schonfeld wrote a post about how he’s feeling even more overwhelmed by new web content steams like Twitter and FriendFeed, and how he’s desperately in need of a better...
Battle Of The Commodity Web Applications: It’s All About People
Facebook has had an update feature similar to Twitter for a while. Now Facebook has a feature that lets users add feeds from other web services like Flickr and del.icio.us — just like...
SPONSOR MESSAGE: Tactics for Extending Lifetime Value of Members from TheLadders.com
At the upcoming May 12-13 MarketingSherpa Selling Online Subscriptions Summit, Michael McCurdy and Leslie Semegran of premium job site TheLadders.com will present “Keep Them Wanting More:...
Forget Disintermediation, Focus On Open Data Exchange
For years Digg has had an active comment community, where the comments are submitted and appear on the Digg landing page, rather than on the article linked from Digg. FriendFeed got into this game by...
Publish2 In Private Beta
Seems like now would be an opportune moment to clarify the terms of Publish2’s private beta.
It would be an understatement to say that it’s tricky to run a private beta for a user base...
Publish2 Gets Funded
Read Publish2’s funding announcement over at the Publish2 Blog. (Yes, you’ll have to click over to find out the details.)
Decommoditizing Social Networks By Connecting User Profiles Via OpenSocial
Why isn’t Facebook a founding member of the OpenSocial Foundation, along with Google, Yahoo, and MySpace? Because Facebook is threatened by OpenSocial’s ultimate aim of connecting user...
How Search Has Transformed News Consumption On The Web
We all know that news consumption is no longer passive, whether it’s reader comments on a blog post or news article, or individuals starting a blog to have a voice of their own — the...