How to be an 'intrapreneur'

I know 2006 is going to be a better year because Guy Kawasaki started a blog.

Today he offers guidance to entrepreneurial souls inside big, established companies -- "intrapreneurs":

"From the outside looking in, entrepreneurs think intrapreneurs have it made: ample capital, infrastructure (desks, chairs, Internet access, secretaries, lines of credit, etc.), salespeople, support people, and an umbrella brand.

"Guess again. Intrapreneurs don’t have it better -- at best, they simply have it different. Indeed, they probably have it worse because they are fighting against ingrained, inbred, and inept management. There are lots of guys/gals inside established companies who are as innovative and revolutionary as their bootstrapping, soy-sauce-and-rice-subsisting counterparts. This blog is for these brave souls who must practice the art of intrapreneuring."

It so happens I've been rereading Kawasaki's book Rules for Revolutionaries, and though that book was published before the dot-com bust, his advice remains delightfully consistent and sane.