Audience strategy talk in Hershey

Thanks to the fine folks at America East/New Media World, the newspaper operations conference and trade show held every spring in Hershey, Pa., for having me back to lead a discussion this year.

My talk Monday was on online audience strategy for newspaper.coms. Several people asked for a copy of the PowerPoint deck, so I put it here (hope you have broadband; it's 4.1 mb).