Small Initiatives

Those of us with long backgrounds running content-oriented sites may think we can write copy to sell products and services online. Maybe some of us can. But we should begin by reading Shannon Watters' tutorial over at Vitamin: Copywriting for eCommerce.

Key excerpt:

Decide who you are. Do you want to be considered glamorous? Hip? Maternal? Consider the Mac vs. PC ads that have been wildly successful for Apple over the last couple of years. In just a few seconds, the commercials immediately establish that Apple products are intuitive, user-friendly, and cool. They appeal to a certain audience in a unique way, and immediately set themselves apart from every other computer company on the market.