Small Initiatives

People, Process, Technology ... sensible!

Simplicity over features -- usually

By Jay Small | Mon, 08/06/2007 - 12:55pm

Jakob Nielsen pretty much validates application development practices from the likes of 37signals when he writes, "Most users have low commitment -- especially to Web sites, which must focus on simplicity, rather than features."

Less really is more, it seems. The usability maestro puts the dilemma into terms every content-site designer should take to heart:

"Users' willingness to learn is the most important factor in how much complexity you can allow in the user experience. If people are extremely excited about a user interface, they'll welcome more features and will spend the time to figure them out.

"Mostly, though, users have a low engagement level with user interfaces and just want them to get out of the way. People don't want to spend time learning, they want to spend time doing -- a well-documented effect called the paradox of the active user."

On a content Web site, maybe it's a reach but I consider blocks of categorically organized links to be, in effect, user interface features. As such, the advice might apply to the numbers and groupings of links a site might provide on, for example, its home or index pages. It's worth debating, anyway.

I agree with Nielsen's view.

Patrick Caldwell (not verified) | Mon, 08/13/2007 - 11:31pm

I agree with Nielsen's view. I worked as an intern at GameSpot.com, a huge Web site with tons of users, many of whom are hard-core video-gamers. (I should know, because I was one for a few years.) That's a site where less is not more to most users.

However, I don't think that's the case for most sites, especially newspapers' sites, which most often are absolutely overrun with content, crammed into every corner of every page.

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