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Innovation: A game the whole family can (and should) play
Juan Antonio Giner, friend from SND days, says the newspaper industry spends too much time "doing the same and expecting miracles."
True. His advice:
"The publisher of a $5 billion European newspaper group called me yesterday asking me about innovative U.S. newspapers to visit.
'Sorry, but no one does things different or better that you,' I said.
'Go to Google.
Go to Pixar.
Go to Facebook.
Go to Apple.
Go to Microsoft.
Go to Bloomberg.
Go to Starbucks.
Go to Amazon.'"
Again, true.
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[...] July 21, 2008 · No Comments From Jay Small. Newspapers are all asking the wrong question: they’re asking what other newspaper is doing the right things. Better, in fact, the only smart thing to do, is ask what other businesses are doing the right things: smallinitiatives.com. [...]