History of Internet biggies, in 1 paragraph

Longtime Scripps compatriot David Johnson, writing at Lost Remote, uses exactly one modest paragraph to describe the entire history of the Internet's largest players:

"Once upon a time in bubbleland, there was this giant called AOL that had huge audience and all these community features. Microsoft launched MSN to battle, and the little old handmade directory called Yahoo grew into a mega aggregator and rounded out the big three online. Then this site called Google fragmented the branded portals with super search that made millions of teeny tiny sites easier to find. Once they were easy to find, Google built a new business selling cheap tiny turnkey ads on them. Now the big three are all trying to get together somehow."

Yep, that about sums it up!