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Social network fatigue? Maybe not on mobile
So yesterday eMarketer tells us social network users have started to tire of those services. Today we learn, from eMarketer again, that fatigue might not extend to mobile users.
Analysts, naturally, offer a range of estimates for worldwide use of social nets via mobile devices. At the conservative end, ABI Research says 140 million users by 2013. On the wild side, Pyramid Research says 950 million users -- about one seventh of the world population -- by 2012.
If that holds true, by then it will be so very 20th Century to use a mobile device just to make a lowly phone call.
Maybe mobile's the next big thing, and always will be
Catching up to two posts from mocoNews.net:
- Is mobile advertising the next big thing?: In the United States, at least, mobile ads remain hobbled by the persistence of multiple incompatible networks and technologies.
Mobile boss on content revenues: 'Bleah'
MocoNews flagged a revealing interview with Neil Montefiore, head of MobileOne, a Singapo
Three (plus) things about local search
As I mentioned, I was a panelist Tuesday in a session at the Newspaper Association of America marketing conference, titled "Searching for
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