jared spool

Jared Spool nails it again with his case study on poor login/register user experience: The Sign-In Travesty.

The thing is, the example he cites is far from the worst you'd find on the Web. CollegeBoard.com pulls out all the usual tricks to allow people to log in, sign up for a new account, fetch forgotten passwords or even lost user IDs.

The folks at User Interface Engineering have ramped up their "infomarketing" leading to the User Interface 12 conference coming in November.

I call it "infomarketing" because UIE provides moderately detailed interviews with each of the conference session leaders -- each well-known subject matter experts -- in the weeks preceding the event. The interviews themselves contain enough useful information to be both helpful alone and great teasers for the conference.