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I wish more papers *would* market their redesigns more. I don't know whether St. Pete or L.A. did anything more than house ads or explanatory pages in-paper or on their own Web sites. Those things preach to the choir.

I happened to be in Southern California this week, and picked up a couple of copies of the Times. It does not appear to me that advertising was touched by the redesign. Classified looks the same. I can't tell if the designers contemplated new ad formats (and I wouldn't say that all the new advertising shapes are "unfortunate"; remember, some people buy the paper for the ads).

Again, I'm not picking on L.A. -- it's just one project.