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Goodwin on personas and goal-directed design

The folks at User Interface Engineering have ramped up their "infomarketing" leading to the User Interface 12 conference coming in November.

I call it "infomarketing" because UIE provides moderately detailed interviews with each of the conference session leaders -- each well-known subject matter experts -- in the weeks preceding the event. The interviews themselves contain enough useful information to be both helpful alone and great teasers for the conference.

SID says...

Another good band name idea came up in completely unrelated conversation: Bucolic Sandwich.