ecommerce

The new design of this Web site means a lot more than just a visual dust-off. Small Initiatives, the company, no longer represents just me, my blog and my occasional Internet design consulting.

This article by Jay Small originally appeared in the Winter 2000 edition (3.6 mb PDF) of the Nieman Reports from Harvard University.

Sssss ... bzzfft ... whine ... screech ... "Eighty-nine, WLS, Chicago."

Ahh, I'm dialed in.

Matthew Roche, writing at MediaPost, describes how a sizzling multimedia ad experience quickly degrades into a game of "throw me in the dumpster":

Those of us with long backgrounds running content-oriented sites may think we can write copy to sell products and services online. Maybe some of us can. But we should begin by reading Shannon Watters' tutorial over at Vitamin: Copywriting for eCommerce.

Key excerpt:

From Wired: How Madison Avenue Is Wasting Millions on a Deserted Second Life. 'Nuff said.

I finally updated the presentations page to include PowerPoint decks from last year and this.